Self Serve is...

Self Serve is a sex-positive, health- and education-focused adult shop and resource center. We believe that sex is healthy and pleasure is good for you. Everyone on staff at Self Serve is a trained sex educator, and we strive to create a welcoming, inclusive, and nonjudgmental space where our customers can learn about sex. We carefully curate our products before we decide what to carry to ensure that everything on our shelves is body-safe and the best quality available on the market.


Why we’re different...

  • Self Serve is sex-positive. We believe everyone has a right to explore their sexuality without fear, shame, or judgment.
  • Self Serve is inclusive. We welcome adults of all ages, genders, experience levels, and identities.
  • Self Serve offers education. Our highly trained staff of sex educators provides comprehensive, pleasure-focused sex ed for grown-ups.
  • At Self Serve, we care about your sexual health. The adult industry remains largely unregulated, so we work hard to make sure that everything we carry contains only body-safe materials. 


We offer…

  • Fun and informative classes & workshops
  • High quality, non-toxic toys
  • Premium, glycerin-free lubricants
  • Essential items for sexual health
  • Body products
  • Books
  • Safer sex supplies
  • BDSM gear


Why you can trust us…

Voted “Best of Burque” every year we’ve been open, Self Serve has become an integral part of the Albuquerque community over the past decade. 

  • We support our community through outreach, advocacy, and our community sponsorship program.
  • We have strong ties with many local nonprofit organizations that share our values.
  • We work closely with local healthcare providers through our medical provider referral program.
  • We value accountability: if ever we make a mistake, we do everything we can to make things right. 
  • We have received dozens of local and national awards in recognition of our service to the community and our outstanding business ethics.
  • We strive to be an ethical, feminist business in every way.